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  Remember the first time you saw those odd Geico caveman commercials produced by The Martin Agency? I remember thinking that advertising was getting stranger and stranger because it   had   to in order to keep our attention. With the evolution of technology — cable, Internet, mobile devices and now, tablets — there's clearly increased competition for consumer mindshare. As a result, it's more challenging for agencies to create advertisements that resonate with customers. The name of the game is punching through the clutter of messaging and channels. Effectiveness of advertising is measured more easily now and agency performance is monitored far more closely. Lately, I've been noticing a proliferation of lunchtime food trucks in New York. Food trucks have been around for a long time, but they served the standard fare of coffee and bagels, gyros, kabobs, and the design of the trucks essentially stated whatever was available. A few weeks ago, I saw what appeared to ...

As the Royal Society's motto advises:   Nullum in Verbo   (‘take nobody's word for it'). Not everything that's taken as scientific fact has been verified by experiment. There are exceptions chief among which must be belief in a pull of gravity. Newton chose not to challenge the classic doctrine set by Aristotle but to rationalise it with this theory, in spite of earlier support for Hooke's external force. It is often likened to suction, which is demonstrably not a pull but dependent on a difference in environmental pressure. Nor are there grounds for claiming a universal constant for it as a basis for other theory. It was C.V. Boys, a century and a half afterNewton, who put a value on the factor G in the inverse-square law, which he based on a measurement of the Earth's mass.Newtonhimself didn't claim a constant value, only that interacting forces between the Earth and the Moon matched "nearly enough" for it to be considered a common force....

India has also evolved into a fabulous tourist place and presently counted amidst the best five visitant places it the globe by the annual Lonely Planet rhythm scrutiny. Trivanthapuram, Goa, Cochin and Darjeeling are few visitors' sites. By reason of its area, place, and important environment, the amount of preeminent India travel places is amazing. It is made up of numerous terrestrial lands and each and every rightly satisfied with its own neighborhood visitors charms. During searching your journey in an abroad country, be definite to not allocate only on guide published document.   If you're departing to this country with purpose of visiting bits of both the North and the South then I would imply getting the 'Lonely Planet India' journey guide. In spite of being the area and weight of a tiny child the published documents has involved reputed as the visitors bible as it truly does provide you entirety, you require knowledge, stimulus, safety advice and warnings. If...