NASA 25th Anniversary Show, Segment 01
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Review of Egg Donation South Africa
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Pushing the Envelope for Consumer Attention: Advertising Goes Rogue
Remember the first time you saw those odd Geico caveman commercials produced by The Martin Agency? I remember thinking that advertising was getting stranger and stranger because it had to in order to keep our attention. With the evolution of technology — cable, Internet, mobile devices and now, tablets — there's clearly increased competition for consumer mindshare. As a result, it's more challenging for agencies to create advertisements that resonate with customers. The name of the game is punching through the clutter of messaging and channels. Effectiveness of advertising is measured more easily now and agency performance is monitored far more closely. Lately, I've been noticing a proliferation of lunchtime food trucks in New York. Food trucks have been around for a long time, but they served the standard fare of coffee and bagels, gyros, kabobs, and the design of the trucks essentially stated whatever was available. A few weeks ago, I saw what appeared to ...
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